The Mercury Phoenix Trust Joins Forces with Hard Rock Cafe for 2013
Freddie For A Day celebrations in Hard Rock Cafes across Europe!
The Mercury Phoenix Trust teams up with Hard Rock Cafe across Europe to help celebrate Freddie For A Day, which is held each year on September 5 to mark Freddie's birthday.
Hard Rock Cafe in cities throughout Europe will open up their restaurants on September 5th to help raise funds and awareness for Freddie For A Day. There will be prizes for the best dressed Freddie's as well as entertainment throughout the day.
Marc Carey, the Director of Marketing for Hard Rock Europe says “Hard Rock Cafe is delighted to be working alongside Queen and The Mercury Phoenix Trust on their annual ‘Freddie For A Day’ fund raising and awareness day on Thursday September 5th. Hard Rock has long been associated with the rock legends and their charity, raising $350,000 through the sales of a Queen Signature Series T-Shirt and even setting up a ‘mobile’ restaurant backstage at the Freddie Mercury Tribute Concert at Wembley Stadium in ’92. Each café throughout Europe will be encouraging local Freddie fans to come along dressed up as the icon and to raise funds for this great cause that funds HIV/AIDS awareness and education throughout the world”
Claudia Walker of the Mercury Phoenix Trust says "The Mercury Phoenix Trust initiative Freddie For A Day is a global AIDS fundraising and awareness campaign, enabling fans around the world to help the Trust in its work and have fun whilst doing so. This new partnership with the Hard Rock Cafe will further raise the profile of Freddie For A Day as we join forces in many cities, initially across Europe, to celebrate Freddie's life and help those less fortunate to fight this terrible disease which ended his life”
Venues and city information coming soon.