Press Release: Freddie For A Day & Rovio Launch... Freddie Mercury Angry Birds Friends Game To Celebrate Freddie For A Day
In September 2012 the greatest Rock’n’Roll frontman of all time Freddie Mercury became an honorary member of the Angry Birds family, it has today been announced by Freddie For A Day and Rovio Entertainment that the partnership has been extended to Freddie appearing in the game itself.
The Freddie For A Day tournament on Angry Birds Friends will be available to play on Facebook or mobile between September, 2. - 8. The idea of Freddie for A Day is to raise awareness for The Mercury Phoenix Trust as part of the worldwide fight against AIDS. You can see a trailer for the new tournament here. Freddie Bird – based on the legendary pop icon Freddie Mercury – makes a special appearance in the game, but not as a playable character. The tournament has a Freddie Mercury theme, with references to iconic songs shown in the level designs.
“Last year we were thrilled to participate in ‘Freddie For A Day’ by bringing Freddie Mercury into the flock in one of our all-time favourite animations,” said Philip Hickey, the VP of Marketing at Rovio Entertainment. “We are delighted to continue our support and to drive awareness for The Mercury Phoenix Trust again this year through a ‘Freddie For A Day’ themed tournament on Angry Birds Friends – including iconic song references and even moustaches!”
Now into its fourth year, Freddie For A Day, the worldwide marker of the life and legend of the late, great Freddie Mercury timed around his birth date, is gearing up to once again turn us into a Globe of moustaches for a day while raising funds to combat AIDS which claimed Freddie in 1991. Globally Freddie For A Day is celebrated on September 5th, the late great Freddie’s birthday.
The partnership between Freddie For A Day and Rovio Entertainment is the latest in a series of ventures that have been set up globally by the Freddie For A Day team. A large number of celebrities have backed the campaign, including Katy Perry, Robert De Niro, Matt Lucas, Jeff Beck, Ben Elton and many more. The likes of the Red Bull Formula One team have also been involved, as have Google with their Freddie Google Doodle.
September 5th 2013 would have been Freddie’s 67th birthday, and to mark the occasion, performers including Roger Daltrey, Melanie C, Alfie Boe and Al Murray will be taking to the stage at One Mayfair, London for an evening of comedy and rock ‘n’ roll to support the Queen AIDS Benefit, to raise money for The Mercury Phoenix Trust – fighting AIDS worldwide.
It doesn’t take being famous to be a part in Freddie For A Day. All you need to decide is whether you are bold enough to go for a full sparkly body leotard, head-to-toe PVC biker leathers, or simply to stick with aviator sunglasses and of course.... that ‘stache! Comic Relief has the red nose, Freddie For A Day has the famous bristles.