Press Release: Freddie For A Day Returns
In Celebration Of The Greatest Moustache Of All Time
Freddie For A Day Returns In aid of the Mercury Phoenix Trust
The Savoy, London, Monday 3rd September
Now into its third year, Freddie For A Day, the worldwide marker of the life and legend of the late, great Freddie Mercury timed around his birth date, is gearing up to once again turn us into a nation of moustaches for a day while raising funds to combat AIDS which claimed Freddie in 1991.
Last year’s FFAD which was highlighted in London with a wall to wall celebrity evening at The Savoy Hotel, saw more than a quarter of a million pounds raised through celebrity and fan based events and contributions, all of which was channeled through the Mercury Phoenix Trust, the HIV AIDS organization set up in Freddie’s memory to continue the fight against ignorance and infection worldwide.
Among the lasting impressions from FFAD 2011 remain those of Katy Perry donning the complete Freddie costume from his final Wembley concert, moustaches glued to the upper lips of such diverse public faces as Stephen Fry, Jeff Beck, Princesses Beatrice and Eugenie, Russell Brand, Ben Elton, and Chris Evans, as well as the entire Red Bull Formula 1 crew during a pit shift.
Expect more such vivid images when FFAD takes hold again this September, returning for it’s now annual fundraising event at the London Savoy on September 3 when the famous will be treated to another evening of Comedy and Rock’n’Roll. The nation gets to have their fun with it and make their own personal contribution on Freddie’s actual birthday on September 5.
For the arrival in our calendars of a day when across the world moustaches are glued on and some of Freddie’s famous costumes randomly reappear in public places, we have to acknowledge the handful of dedicated fans who in 2010 decided we should not forget how Freddie was lost and that we should continue to be alert and responsive to the cause.
Taking train rides as Harlequin Freddie, visiting a zoo as Penguin Freddie, waiting table as Wembley Freddie, the fan network somehow connected to ignite the idea worldwide. Fans from no less than 24 countries around the world - from Argentina to Ukraine - joined in to become their own Freddie For A Day and purposefully raise whatever sponsorship funding they could to give something to the work of the Mercury Phoenix Trust.
The Mercury Phoenix Trust was founded in 1992 by Queen members Brian May and Roger Taylor and Queen manager Jim Beach to help distribute money raised from the 1992 Freddie Mercury Tribute Concert for AIDS awareness. Since then, the Trust has raised over $15 million to help in the fight against AIDS worldwide.
It doesn’t take being famous to be a part in Freddie For A Day. All you need to decide is whether you are bold enough to go for a full sparkly body leotard, head-to-toe PVC biker leathers, or simply to stick with aviator sunglasses and of course.... that tache! Comic Relief has the red nose, Freddie For A Day has the famous bristles.
Your moustache awaits you!