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Don't Stop Me Now Features In New Cadburys Ad

Don't Stop Me Now Features In New Cadburys Ad

The new Cadburys TV ad premieres tonight in the UK and ‘Don’t Stop Me Now’ has been chosen as the featured sound-bed.

See the full press release below and check back later for a link to the full ad.

OFFICIAL PRESS RELEASE:
Glass and Half Full Productions, the people behind the drumming Cadbury Dairy Milk gorilla, have announced the release of their next piece of entertainment: Trucks. The film tells the story of the first ever airport truck race in history, seeing vehicles of all shapes and sizes take to an empty runway for the race of their lives.

Each one of the trucks has been ‘pimped’ to show its unique character. With everything from go-faster-stripes to customised wheel trims, the trucks line up on the starting line under a purple sky at dusk.

Phil Collins fans will be disappointed to hear that rather than his driving classic, In the Air Tonight, Queen’s feel-good retro anthem, Don’t Stop Me Now, has been chosen to accompany the trucks down the runway.

The thrills and spills of the trucks will premiere this Saturday (29th March). Viewers can watch the race at 21.10 during the first of the new series of CSI: New York on Five.

“We’ve brought the high speed excitement of a Hollywood car chase to these slow-moving airport trucks,� said Phil Rumbol, marketing director for Cadbury. “It’s a magical piece of film designed to bring a smile to your face. The production is set to make unlikely stars out of the humble airport trucks much as we did with our drumming gorilla.�

The story of Trucks is poured in to a full minute and a half long production. To find out a bit more about how the film was created, here are some other facts:

• Truck-pimping took three weeks and consisted of sandblasting, paint jobs, engine rebuilds, structural work, replacing wheel hubs, fitting new tyres, changing lights, and refitting interiors

• The shoot for Airport Trucks took place over six nights at an airport in Mexico

• Two 35mm film cameras, two high-definition cameras and one crash-cam were used in creating the magic of Trucks

• 140 crew members donned their trucker caps to help create the latest Glass and a Half Full production

• The trucks were cast from airports all over Mexico for their roles in the shoot

• The blue tow truck weighed in at 25 tons, the heaviest of all the trucks

• Six special airport truck mechanics were on hand to deal with any bumps, shunts, punctures and breakdowns

• The film was shot on 800 metres of runway and lit by 40 light stands and 200 blue side lights

• Most of the trucks went back to work fully pimped. Next time you are passing through an airport in Mexico – see if you can spot one!

• The production was directed by Juan Cabral who also directed Gorilla

This is just the second production from A Glass and a Half Full Productions but stay tuned for more fun later this year.

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