20th August 2021

New Queen + Tokolo Range in Japanese Store

A new range of merchandise featuring a freshly interpreted Queen logo created by Asao Tokolo, the creator of the logo for the Tokyo 2020 Olympic and Paralympic Games, has been added to the Japan Queen store.

Tokolo’s clean lines, produced with a ruler and compass have resulted in a simple but symbolic and powerful logo, with the letter Q appearing like a Phoenix rising. The logo is featured on a T-Shirt, hoodie, polo shirt and a can badge.

Click here to check out the new range.


Studied at the AA School of Architecture in London following graduation from Tokyo Zokei University in 1992. His decorative patterns based on the concept of ‘connection’ stem from September 11, 2001, and he continues to work in fields straddling art, architecture, and design. He designs and creates simple geometric crests and patterns that can be drawn with a ruler and compass, and three-dimensional forms using the same principles. He is a lecturer at the University of Tokyo Faculty of Engineering. Major works include artwork for BAO BAO ISSEY MIYAKE, lower façade glass pattern for Dai Nagoya Building, and the 2020 Tokyo Olympic and Paralympic Games emblems.