“WE ARE THE CHAMPIONS” CHAMPION BRAND LAUNCH EXCLUSIVE LIMITED EDITION COLLECTION AS PART OF ‘QUEEN - THE GREATEST’ POP-UP STORE IN CARNABY, LONDON
Today sees the launch of an exclusive Champion collection in collaboration with one of the world’s most iconic bands, Queen. This limited-edition collection of unisex wardrobe staples is directly inspired by Queen and showcases original images and song titles from Queen’s rich history. All products will be available from Tuesday 2nd November at the newly opened ‘Queen - The Greatest’ pop-up shop on Carnaby Street, London.
Open until January 2022, ‘Queen- The Greatest’ was launched to celebrate the band’s historic five decades of music. Created in partnership with Bravado, Universal Music Group’s merchandise and brand management company, this pop-up store is designed to take you on a visual journey through one of the world’s most iconic bands' contributions to music, culture, and fashion. The shop features limited edition music releases, new product drops, and exciting fashion collaborations, with each month of its three-month stint having a different theme- Music, Art & Design, and Magic.
This limited-edition Champion collaboration kicks off Art & Design month at the store and is the latest ‘Queen - The Greatest’ collaboration drop. Merging the effortlessly cool sportswear aesthetic of Champion with the well-known iconography of Queen, the collection consists of a range of unisex Reverse Weave sweatshirts and hoodies, as well as Athletic Jersey T-shirts featuring Queen’s iconic “We Are The Champions” song title and other original imagery in a variety of styles and colourways.
Prices range from £40 to £85.
This limited-edition Champion collection is also available exclusively at the ‘Queen - The Greatest’ Pop-Up; and associated webstore www.queenonline.com/The-Greatest-Pop-Up-Store from today, until stocks last,
‘Queen The Greatest’ - 57 Carnaby Street, London, W1
Open now until January 2022
Monday – Saturday: 11am – 7pm / Sunday: 12pm – 6pm